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#89 David Ogilvy (Confessions of an Advertising Man)
Founders
How to Scale an Advertising Agency
"Good campaigns can run for many years without losing their selling power. My campaign for Dov's soap has been running for 31 years and Dov is now the best seller," he says. "Why would you stop running an ad if it's still working? It just echoes a main theme of this podcast."
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