Story or Die, How to Use Brain Science to Engage, Engage and Change Minds

Lisa kron is a story coach for writers. She's also the author of wired for story, story genius and her latest book, story or die. How to use brain science to engage, persuade and change minds in business and life. i'm fond of saying their misbelief is about it; we can create a story that might lead us to understand what they're doing as well as them.