The World's First Podcast with Erin & Sara Foster cover image

How to Get Unstuck (with Adam Alter)

The World's First Podcast with Erin & Sara Foster

CHAPTER

The Creative Cliff Illusion

Psychologists Brian Lucas and Lauren Nordgren found that the task of coming up with creative uses for a paper clip is similar to writing. When you get past idea five, six, seven, it gets really hard to think of good ideas they say. And so often we stop when it starts getting hard, but that's actually the signal that you're just getting to the good part," he says.

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