Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#252 How To Drive Inbound Without Gated Content - Tara Robertson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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The Importance of Pricing Your Product

I'd be really interested, because I still see quite a few B2B sites that you have to put in your email or some contact information to request the pricing. Aren't you potentially missing drop-off points? Shouldn't we be like ramming our forms down people's necks so we don't miss out on those juicy conversions or not? If it was a SaaS tool, I would. Unless this company had built up so much reputation with me and they just really sold it to me.

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