The Pulse cover image

Making Faces

The Pulse

CHAPTER

Brands' Social Consciousness and Facial Recognition Controversy

The chapter explores brands' evolving stance on social issues and involvement in political discourse before distancing themselves. It also delves into the controversy surrounding facial recognition technology, discussing super-recognizers, AI involvement, and a tech company's questionable actions with nearly 99% accurate software. The host's skepticism arises from the technology's biases and limitations, highlighted through interactions with law enforcement officers and their experiences with Clearview AI software.

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