
Music Mogul: L.A. Reid
How I Built This with Guy Raz
00:00
Do You Still See Yourself as an Entrepreneur?
Rihanna came to my attention through her now manager, Jay Brown. He brought her demo to my office one night and I said, that sounds really good. Get her here. She auditioned for me and for Jay Z. We signed her on the spot. You knew she was going to be huge. If I think you're going to be a big star, I don't let you leave. Sometimes people insist, can I think about this? Yeah. And then the answer is usually, no, you can't. The minute you walk out my door and other record executives know that you're talking to me and I'm going to sign you, you will have 10 offers at
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