2min chapter

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The nudge behind this $200k side hustle

Nudge

CHAPTER

The Benefits of Handwritten Notes for Online Retailers

The first thing people see when they join the lab is a link to schedule a 30-minute one-on-one with me. Those calls typically just become essentially like a coaching session. This stuff really works, as shown in another cracking study from July 2022. Do handwritten notes benefit online retailers? It's a real-world experiment conducted with a South Korean online beauty retailer. The people that received a handwritten note, spent $52.07 in the future.

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