10min chapter

The Next Big Idea cover image

BEN FRANKLIN: A Founder's Formula for a Long and Useful Life

The Next Big Idea

CHAPTER

Embodying Authenticity: Lessons from Ben Franklin

Explore how Benjamin Franklin embraced various personas without pretense, lived an 'as-if' life to grow into his virtues, managed his anger through exercise and reflection, and utilized the Ben Franklin Effect to establish positive connections. Learn about Franklin's use of humor to convey truths, his philosophy of embracing mistakes to improve relationships, and his transformation from profiting from slavery to becoming an abolitionist.

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