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Duncan Wardle: Disney's Creative Genius

Guy Kawasaki's Remarkable People

CHAPTER

Fostering Innovation at Disney

This chapter explores the unique culture of creativity and innovation at Disney, shaped by leadership styles and legendary figures. It highlights the challenges of embedding a culture of innovation, reframing customer experience, and harnessing diverse perspectives for groundbreaking ideas. Additionally, personal stories illustrate how insights from all employees, not just designated leaders, can drive significant change and enhance creativity within organizations.

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