The Art of World Building: Late Checkout
Sweat Equity
00:00
Building Brand Universes
This chapter explores the dynamics of sharing behind-the-scenes content and effective storytelling techniques in podcasting and marketing. It highlights the importance of world-building within brand identities, using the example of Late Checkout to illustrate creating immersive experiences for diverse audiences. The discussion emphasizes innovative strategies for showcasing character-driven narratives that resonate widely while maintaining coherent brand storytelling.
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