81. Hypercultures w/ LGHT
On The Other Side
00:00
The Creative Process of Memetic Icons
The best brands effectively become that point where people gather around for signaling and for identity. The memetic icon's job is kind of just to anchor that point so that the people who have the overlap can come and actually get to work building things around it. And I think hyperculture provides equity and opportunity to people that would be marginalized out of it if they didn't embrace their natural interests.
Transcript
Play full episode
