What Is Positioning?

positioning will define who your competitive alternative is. It defines how you're different from those competitors in terms of your capabilities. What's your ideal customer profile, or who are you targeting? And then the last thing is your market category, or we know what market is it that you intend to win. We can't do anything in marketing and sales until we have a crisp definition of those five things. That's what positioning is. Since listening to april's definition, i've had much better grasp of what good positioning looks like. I've started to spot examples of companies who take april's advice to heart and really nail their own positioning. Take loom for example. They understand that