How to Optimize Effectively for Search Engines

There aren't specific things you can do to optimize for these search engines. Bing and Yandex are very, very similar to Google's. You just want to kind of build the best content, build the best links,. And that's what you do right now because Google has such a large market share. That's the idea, which is the search engine doesn't matter, provided that people get to the right results.