Mixed Signals from Semafor Media cover image

The secret to Zohran Mamdani’s winning media strategy is simpler than you think

Mixed Signals from Semafor Media

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Vertical Video: Shaping Political Engagement

This chapter explores how vertical video influences political communication by highlighting its emotional appeal and potential to engage audiences. It examines the effectiveness of different candidates' approaches to short-form video content and the significance of authenticity in resonating with the public.

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