13min chapter

Abundant Ever After with Cathy Heller cover image

How to Profit from Your Podcast

Abundant Ever After with Cathy Heller

CHAPTER

Transformational Selling and Identity

This chapter discusses transformational selling, focusing on how understanding a customer's identity and aspirations can enhance sales effectiveness. Through storytelling and emotional engagement, the speakers highlight the importance of connecting authentically with potential customers and recognizing one's unique talents in the selling process.

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