The five components of interesting (with Jeffre Jackson and Dave Nottoli)
Let's Make This More Interesting
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Capturing and Sustaining Attention in Advertising
This chapter explores the significance of maintaining audience attention in advertising, highlighting the difference between superficial engagement and deeper critical thought. It focuses on Nike's branding strategies, emphasizing the balance between athletic performance and human relatability while discussing the challenges brands face in adopting similar approaches. Additionally, the discussion critiques the limitations of a conservative marketing mindset and the need for creativity to foster meaningful connections with broader audiences.
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