3min chapter

In The Trenches cover image

The Private Equity Perspective on Acquiring, Operating, and Selling Software Companies

In The Trenches

CHAPTER

How to Sell Your Business That Has Not Yet Attained Rule of 40 Operations

Most companies are not rule of 40, which is an upper echelon metric to achieve. So what do you say to someone who wants to sell their business that is not yet achieved rule of 40? I think I'm going to say something cliche, but you run a business like you'll own it forever, otherwise you will.

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