In this episode of the Systems Saved Me® podcast, I had the pleasure of handing the mic over to Emylee Williams, the founder of Creatives Catalyst. Emily dives deep into the concept of transforming your service-based business into a high-ticket advisory offer, emphasizing that scaling doesn't necessarily mean taking on more clients or deliverables. Instead, she shares her journey of going from zero clients to booking out her calendar and achieving 20K months by repositioning her expertise.
More about Emylee Williams:
Emylee Williams is the founder of Creative's Catalyst and your resident "lazy" business strategist in Kansas City. After co-founding and scaling a multi-million dollar agency to serve 30,000+ students globally, she now helps 6-figure agency founders package their expertise into high-value advisory offers. Translation? She shows you how to make more money without working more hours.
Creatives Catalyst Website
Emylee's Clarity Call Link
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Timestamps:
00:00:00 - Introduction to High-Ticket Advisory Work
00:01:03 - Transforming Your Service Business
00:02:50 - The Importance of a Gentle Pivot
00:04:38 - Common Struggles of Service-Based Business Owners
00:07:06 - Finding Opportunities for Growth
00:08:10 - Developing a 'Lazy Business' Model
00:08:31 - Step 1: Productizing Your Delivery
00:10:07 - Auditing Your Current Service Delivery
00:12:24 - Creating Standardized Processes
00:14:19 - Step 2: Packaging Up Your Strategy
00:15:51 - Separating Strategy from Implementation
00:19:14 - Step 3: Positioning Your Expertise
00:20:27 - Pricing for Impact, Not Time
00:22:00 - Case Study: Transitioning to Advisory Work
00:24:06 - Conclusion and Call to Action
00:25:40 - Closing Remarks and Next Episode Teaser
