Tech. Cars. Machines. cover image

32. Joachim Rosenberg, Head of Strategy, Volvo Group

Tech. Cars. Machines.

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Investments, Partnerships, and Collaboration in the Automotive Industry

This chapter explores the challenges and importance of investments and partnerships in the automotive industry, highlighting the need to collaborate with organizations that share values and objectives. It discusses the concept of 'co-opetition' through examples in the trucking industry and emphasizes the necessity of efficient collaboration to meet diverse customer needs.

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