Starbucks with Connie Birdsall
A Change of Brand
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The Story of Star Books, You Know?
Lippencott spent a day in seattle with all the creative teams within their organizations. The goal for this was to be more local and global at the same time. There would be less of the kind of consistent wall papering, if you will. And so that was going to require a different approach to how they were thinking about the interior design packages.
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