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The Goop Paradox: $140M and 17 Years Later, Why Isn't It Profitable?

Social Currency with Sammi Cohen

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The Struggles Behind Goop's Glamorous Facade

This chapter explores the struggles of Goop, Gwyneth Paltrow's wellness brand, as it navigates the gap between substantial growth and ongoing profitability. It examines the brand's transformation from a newsletter to a multi-million-dollar enterprise, alongside a discussion of its product performance and future direction within the wellness industry.

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