Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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The Importance of NPS in Referrals
The number one thing is you want happy customers, right? You have to have customers who value your brand. There are very few categories where there's more impact of references and referrals. It also even works in sectors like insurance. But the reality is it's so difficult to differentiate between insurers without that trusted recommendation.
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