Early adopters are what give companies enough money and enough feedback, right? This is the beautiful thing about a first-version product. And so I'll use the example of one of the great early apps that made Apple's machines incredibly useful for the business community. VisiCalc. There's a lot of people probably never heard of Visi Calc. Yeah. So Apple in some ways found its way at least into the chasm and started bridging across through things that made that computer or the computers that Apple was making a lot more useful for solving a business problem.