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Marty Cagan - Empowered: Ordinary People, Extraordinary Products

The Innovation Show

CHAPTER

The Importance of Incentives in Managers

A manager is supposed to develop people, not do stuff as well as develop people. If a company actually cares about coaching, they will reward coaching. The bigger issue is that cultural issue: Do you incent your managers to develop their people or not? Is this something that's valued?

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