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S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
JUST Branding
The Importance of Trust in Trade
Behind every object is a data aura, an invisible set of information. What material is doing is making that holographic certificate visible so that any body can interrogate an object and actually see what's really behind it. The certifier gets the kickback. There's extra narrative that you are owning something that actually was worn by Gary Linneker or someone. I've actually got evidence and somebody's willing to back it up. You won't get that from somewhere like Sotheby's.
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