The Importance of Segment Thinking in B2B Content

The content our buyers consume from creators and consumer media brands is just too good. It's rightfully raised to the bar for B2B content. And so I'm looking at all that thinking about all this going, like there's just an ex from all the way from Netflix. That's what you're competing against. You're not just competing against other content from your competitors. Like, that's a sliver of your competition. You're going after the mind share of everything else that your ideal buyer is consuming.