Matt McGarry: How to scale a newsletter with Facebook ads
The HeyCreator Show
Introduction
Matt McGarry is a growth marketer focused specifically on newsletter growth. He was integral in the growth of milk road, which started early this year in 2022 and basically was just acquired. They grew from zero to 250,000 subscribers inside of a year. The ad work that Matt did was responsible for about 80% of that list growth. It might be the fastest exit of a newsletter that I've ever seen so far.
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