3min chapter

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Starting and growing a design research practice with Gabriel Valdivia | Patreon

The Optimal Path

CHAPTER

Patreon - What's the Difference Between Brand and Research?

Patreon has brought together its brand and research teams. The company is focused on making the best product that it can, says CEO John MacIntosh. "We lean on the research team to augment that intuition with signals from our users," he adds.

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