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06/08/2025: The Pager Plot, A Psychedelic Journey, Mr. Clooney Goes to Broadway

60 Minutes

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The Unlikely Marketing of a Burdensome Pager

This chapter explores the intriguing story behind a large pager designed for Hezbollah, emphasizing the challenges in promoting such a bulky device. It reveals the irony of its unexpected appeal to non-targeted customers, driven by innovative marketing strategies.

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