218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
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How to Differentiate Yourself From Your Competitors
Don't compare yourself to other people anyway, because you only see their highlight reel while you see your full picture. Most brands that are going to survive long term have a purpose that's not product related. It's a bigger world vision, and I'll give you a couple examples,. Although these are not tech examples, but well, actually, I can read you Google's.
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