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Nike
Acquired
Nike's Overestimating Brand Value
Nike has either decided not to or can't raise the prices where their brand differentiates them. And so if you assume that they do have brand power, Nike's making a conscious choice not to capture that value in making all those shoes more expensive than competitors. But I do think there is a big trap in overestimating brand value of Nike,. It does definitely have brand value and brand power.
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