300. First-Ever Interview with Head of LEGO Digital Play – Aaron Loeb
Deconstructor of Fun
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Building a Digital Future at LEGO
This chapter delves into the formation of a new team at LEGO aimed at enhancing the brand's digital presence, featuring a blend of gaming industry talent and brand experts. It highlights the importance of emotional connections with consumers, innovative onboarding processes, and the potential of emerging technologies in shaping digital play experiences. The narrative also discusses the shift from traditional retail to direct-to-consumer models, emphasizing trust and integrity as vital components for success in a crowded market.
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