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Digital First Medical Information: Innovative Content in MI

Elevate Medical Affairs Podcast Channel

CHAPTER

The Importance of Innovative Content in Medical Information

AZ's Krista Wall: We've had a lot of learnings along this journey. She says we need to manage expectations while showcasing quick wins whenever possible. Where do you think innovative content is headed in medical information? Wall: I think AI will play a big role in our content development process and we'll continue to focus on creating an engine that will enable us to create innovative digital content"

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