WARC Talks: Driving impact with entertainment
The WARC Podcast
00:00
How to Create Synergies Between Long and Short-Form Content
Leah: I feel like we're missing a trick because we don't use a lot of long-form content. So maybe I might need to put some meetings in the diary after this is finished. She says brands use on-form content best when they're trying to drive online visibility, proof of authority and demonstrate industry expertise. Leah: We probably pivot and spend more time thinking about advertorial and editorial content.
Transcript
Play full episode
