4. How can you use AI for better outcomes in media?
Future Proof
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Cant's Creative Quality Is a Top Ten Driver of Advertising Profitability
Cant has created a unit to son what i call last mile creative. The purpose of that group is o take the big creative idea, but to make sure it can be customized for very different channels. Research ha've shown that even if you reach the right target, if your creative is su par, you're not going to drive the outcome that you want. You've been listening to futureproof from cantar and side business school.
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