The UFC or Endeavour is combining with the WWE in TKO Group. CEO will be Ari Emmanuel who we just discussed. He does things similar to what the Fertitas did in the locals gaming market where they take on enormous amounts of debt and they make bets that a lot of people on the sidelines say are not going to pay off.
You can’t be afraid to step on toes if you want to run a mixed martial arts promotion… or stomp on them. Michael Thomsen is the author of “Cage Kings: How an Unlikely Group of Moguls, Champions, and Hustlers Transformed the UFC into a $10 billion Industry”. Ricky Mulvey caught up with Thomsen to discuss: - The rise and transformation of the UFC - How president Dana White negotiates with fighters - What investors may want to know about the upcoming merger between WWE and the UFC Companies discussed: EDR, WWE Host: Ricky Mulvey Guest: Michael Thomsen Producer: Deidre Woollard Engineer: Rick Engdahl
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