Michael: It's so common to talk to a second time founder and they just hate the market they were just working in. And yet we're highlighting that when they go back, that's one of the times when it can be really good. Brad: Don't think that just because you've got a competitor that started by a founder who's on their second or third company that they're going to crush you. You're actually well situated to build a unique novel business that delivers real value to your users.