I was having there was a company that I was looking at, and they were a little bit smaller. So we ended up not wanting to invest in the company. But she, the owner of the company asked me, what makes you different than everybody else in the space? She said, well, we're the best. And so objectively, I think that's false. You don't need to be the best. You just need to show and you just need to demonstrate high return on investment. It also gets you out of the rat race of the best.
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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