I was having there was a company that I was looking at, and they were a little bit smaller. So we ended up not wanting to invest in the company. But she, the owner of the company asked me, what makes you different than everybody else in the space? She said, well, we're the best. And so objectively, I think that's false. You don't need to be the best. You just need to show and you just need to demonstrate high return on investment. It also gets you out of the rat race of the best.

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