Criteria for Defining Failure

Remember New Coke? Colgate frozen lasagna? The Hawaii chair? History is littered with commercial failures. Harvard Business School professor Amy Edmondson, PhD, author of “Right Kind of Wrong: The Science of Failing Well,” and organizational psychologist Samuel West, PhD, curator of the Museum of Failure, talk about some of commerce’s biggest flops, the difference between simply failing and “failing well;” and how individuals and organizations can get past the fear of failure, recognize its potential upsides and learn from their mistakes. For transcripts, links and more information, please visit the Speaking of Psychology Homepage.

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