The Two Hooks You Need for YouTube Success (yes TWO)
Video Creators
How to Create a Hamburger
The one mistake that I see quite a bit is repeating the title and thumbnail in the hook itself. Hooks have really gone through an evolution. They kind of evolved, I feel like two or three years ago, and then they've gone through this massive evolution, even in just last year. In old YouTube days, old YouTube days,. it was very common to have a lot of music at the beginning of a video, or have like branding.
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