2min chapter

The Human Risk Podcast cover image

Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

CHAPTER

Investing - I Like a Product

Investors own vastly more of the companies that are in their country than they should. There's a mass of familiarity bius. Familiarity breeds emotional comfort. And because we like to be comfortable when we like stories, we end up with this concentrated portfolio of stories and all of those of bad reasons to invest. But if you are going to go and pick in shoes particular companies or assets, what you want to find is the companies which are unjustifiably unpopular. I want to find the things that are really good companies.

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