The Science of Personality Podcast cover image

Big Data & AI with Michal Kosinski

The Science of Personality Podcast

CHAPTER

Uncovering Personality Traits Through Social Media

In this chapter, the hosts discuss the work of a world-renowned expert in big data analytics who uses social media to uncover personal psychological feelings and personality traits. They also delve into the confusion between Cambridge Analytica and Cambridge University, as well as the challenges faced by Cambridge University's PR team due to the negative press surrounding Cambridge Analytica.

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