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AstraZeneca's Farcega Direct to Consumer Ads for CKD
AstraZeneca is running a farcega direct to consumer advertising. It's amazing how much it lowers the barrier of resistance patients have towards these drugs. We've got two agents now that two classes of medications that produce kidney failure. The challenge is implementing those in everyone who needs it. And if things keep going the way they are, there's no reason to think that this is the end of it.