3min chapter

The Bootstrapped Founder cover image

3. Make It Sell Itself: On Referral Systems

The Bootstrapped Founder

CHAPTER

The Three Benefits of an Advocate

A good refera system is more economic than not having one at all. A referred user comes to your product with the expect tion that if the advocate can use it, so can they. There are a few incentives to sticking woth the service that comes referred,. and it's that you trust in a supposedly good product.

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