Leveraging Sports Betting to Enhance the Fan Experience
SSAC
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Innovations in Sports Betting Engagement
This chapter examines the future of sports betting, focusing on strategies to enhance user engagement and attract new participants. It discusses the recent launch of platforms like ESPN Bet Live and emphasizes the integration of advanced technology, storytelling, and personalized experiences to improve fan interaction. Additionally, the chapter explores the evolving landscape of betting on women's sports and the exciting potential of in-play betting and AI integration.
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