Swaying Realities: The Rise of Deepfake Technology

This chapter explores the innovative app Sway, which generates lifelike dancing videos and highlights the blurred lines between reality and augmented performances. It delves into the implications of deepfake technology, particularly its potential for misinformation and societal impact, while proposing solutions for ensuring media authenticity. Additionally, the conversation touches on business opportunities in performance testing for young athletes, paralleling the evolving landscape of digital content creation.