Positioning with April Dunford cover image

Arming Sales Teams To Win in the Market, with Brent Adamson

Positioning with April Dunford

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Unveiling the Challenger Approach in Sales

Exploring the evolution and impact of the 'Challenge or Sale' book, pivoting into a deep dive on the Challenger approach in sales. From the conceptualization of commercial insights to navigating the pushback against being a challenger, the chapter discusses the transformative power of contrarian selling strategies. Reflecting on overcoming resistance and adapting techniques in diverse cultural landscapes, the speakers emphasize the relevance and effectiveness of the challenger methodology in challenging economic times.

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