2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

11 Psychological Motivators To Maximize Sales

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Harnessing Commitment and Consistency to Drive Sales

This chapter explores the psychological principles of commitment and consistency in sales strategies, emphasizing the impact of upselling immediately after a purchase. Through a case study of a coin company, it demonstrates how small initial purchases can lead to increased customer loyalty and repeat sales.

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