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Silvano Lieger on a nationwide ballot initiative to end factory farming
How I Learned to Love Shrimp
The Weight of the Media in the Campaign
It was mentioned in the, there's always debate on national TV about every kind of boat. And so people got to see that and could make up their mind. We had pretty strong online campaigns. So we had many videos produced professionally that actually in the end, I think they got 1.7 million minutes of you time.
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