EP 3: $36M from Facebook Ads with the giant, Kyree Oliver
Online Course Empires
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The Evolution of Facebook Ads
I'd say connection is becoming a whole lot more important than strategy. When we first started strategy was it, how we're presenting that ads in the smartest way possible and the most metrics driven way possible. And I'd say in the last year or so, a little bit longer than a year, it's shifted way more towards connection. What now sets you apart from the competition is your it factor for your clientele. Let's amplify that in our messaging. That's really what sells.
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